authenticity – Public Presence Agency – Brand Yourself http://publicpresenceagency.com Art of Building a Unique Brand Around Yourself Mon, 26 Aug 2019 23:24:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 Don’t Read the Audience http://publicpresenceagency.com/2019/08/dont-read-the-audience/ http://publicpresenceagency.com/2019/08/dont-read-the-audience/#respond Mon, 26 Aug 2019 19:45:23 +0000 http://publicpresenceagency.com/?p=157 People say that they have the skill to read an audience. They can adapt to the room and adjust themselves and their messages accordingly. What if the audience is bored, tired, skeptical or distracted? Accommodating does not help you. In fact this mindset of relinquishing control of an audience can put a speaker at an immediate disadvantage. If you are in front of an audience then you are responsible for their entire experience.

I was running a workshop for 500 people in Las Vegas. The time slot was 1-5pm. The audience dragged themselves into the room after a big buffet lunch in a food coma. In they shuffled to the big conference room, with the fluorescent lighting. I could almost hear the groans as they sat down to “sit through” another presentation as thoughts of that nights entertainment filled their minds. If I had read the audience as low energy and modified my behaviors accordingly then it would have been one room napping within a few minutes. Instead I used behaviors to engage, motivate and energize. Key behaviors to pushing out energy are purposeful movement, gestures and vocal variety. Using those to invigorate the audience was key to waking everyone up and galvanizing them to stay involved. 

If you “read the audience” and accommodate, then you put them in charge of their experience. If you inspire with your energy, and storytelling then you become the influencer.

Keep in mind that any audience is a compilation of people. They are human beings with emotions, attention spans, biases and empathy. We often lump them into a group and forget that we, the speaker, are responsible for their experience. We need to entertain, engage, educate and make it compelling to be remembered.

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Curate Your Personal Brand http://publicpresenceagency.com/2018/07/curate-your-personal-brand/ http://publicpresenceagency.com/2018/07/curate-your-personal-brand/#respond Thu, 19 Jul 2018 17:16:20 +0000 http://publicpresenceagency.com/?p=151

We are a scroll society. It’s easy to become overwhelmed with the amount of information being presented on the multiple forms of social media people use. We flick through images, headlines, shares and articles daily.

You want people to stop and read what you put out there. You need to get your target audience to stop and read your message. One way is to simplify you message and curate what you post.

Social media is still media, it is a crucial way to get yourself in front of people. Even though you are not in front of your audience, it is still all about the experience you create. If you do not carefully choose to influence through your messaging all you will do is inform, or be scrolled by.

A museum does not put out every piece of art they own. They curate. An exhibit does not accept everyone. They curate. If you re-post or share every piece of content then you will loose your audience. It is not just over posting, it’s overwhelming.

Pick with a brutal eye what you will post. Make sure the content is relevant to your key audience. Add a visual to engage and be memorable. Your online presence is a big part of building your personal brand.

Be the curator of your public presence online.

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Authentic Leadership http://publicpresenceagency.com/2017/06/authentic-leadership/ http://publicpresenceagency.com/2017/06/authentic-leadership/#respond Mon, 12 Jun 2017 16:11:16 +0000 http://publicpresenceagency.com/?p=146

Authenticity is a critical trait in your public presence because it is what defines a great leader. It is the way you can separate people by those who say what you want to hear vs what they believe. Leaders that are authentic say words with conviction, passion and determination.

Authentic leaders are genuine and are aware of how they affect others. They are able to encourage and support their team because of confidence in themselves.

Authentic leaders are focused on results. They set specific goals with measurable action steps. When you hear an authentic leader speak they make the subject matter about the audience they are trying to influence and not themselves.

Authentic leaders involve their audience with emotion and not only facts. They are concerned with engaging the heart of the group and not just give our facts. They follow a guiding set of empowering principles vs micromanaging. It’s about inspiring others, not talking at them.

Keep in mind that authentic leadership emerges from your life experiences. Use stories from your life as examples to better connect with the people you want to influence. It is leading by example in the form of stories that is most compelling.

  1. Start a story journal. Write down things that have an emotional impact on you. Use the journal as a reference tool for putting together compelling messages. These stories will add to showcasing your authenticity and add memorability to the content you deliver.
  1. Make your next presentation about the audience. Take out the “I” and replace it with a “you” or “we.” Stand out by reframing your message to involve those you are speaking with.
  1. Give accountably to your messages. Leave your audience with a specific action that they can take. Make it something that has a deadline to which you can have follow up.
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