Company Culture – Public Presence Agency – Brand Yourself Art of Building a Unique Brand Around Yourself Thu, 19 Jul 2018 17:16:20 +0000 en-US hourly 1 Curate Your Personal Brand Thu, 19 Jul 2018 17:16:20 +0000

We are a scroll society. It’s easy to become overwhelmed with the amount of information being presented on the multiple forms of social media people use. We flick through images, headlines, shares and articles daily.

You want people to stop and read what you put out there. You need to get your target audience to stop and read your message. One way is to simplify you message and curate what you post.

Social media is still media, it is a crucial way to get yourself in front of people. Even though you are not in front of your audience, it is still all about the experience you create. If you do not carefully choose to influence through your messaging all you will do is inform, or be scrolled by.

A museum does not put out every piece of art they own. They curate. An exhibit does not accept everyone. They curate. If you re-post or share every piece of content then you will loose your audience. It is not just over posting, it’s overwhelming.

Pick with a brutal eye what you will post. Make sure the content is relevant to your key audience. Add a visual to engage and be memorable. Your online presence is a big part of building your personal brand.

Be the curator of your public presence online.

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Authentic Leadership Mon, 12 Jun 2017 16:11:16 +0000

Authenticity is a critical trait in your public presence because it is what defines a great leader. It is the way you can separate people by those who say what you want to hear vs what they believe. Leaders that are authentic say words with conviction, passion and determination.

Authentic leaders are genuine and are aware of how they affect others. They are able to encourage and support their team because of confidence in themselves.

Authentic leaders are focused on results. They set specific goals with measurable action steps. When you hear an authentic leader speak they make the subject matter about the audience they are trying to influence and not themselves.

Authentic leaders involve their audience with emotion and not only facts. They are concerned with engaging the heart of the group and not just give our facts. They follow a guiding set of empowering principles vs micromanaging. It’s about inspiring others, not talking at them.

Keep in mind that authentic leadership emerges from your life experiences. Use stories from your life as examples to better connect with the people you want to influence. It is leading by example in the form of stories that is most compelling.

  1. Start a story journal. Write down things that have an emotional impact on you. Use the journal as a reference tool for putting together compelling messages. These stories will add to showcasing your authenticity and add memorability to the content you deliver.
  1. Make your next presentation about the audience. Take out the “I” and replace it with a “you” or “we.” Stand out by reframing your message to involve those you are speaking with.
  1. Give accountably to your messages. Leave your audience with a specific action that they can take. Make it something that has a deadline to which you can have follow up.
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Validation Thu, 21 Jul 2016 15:40:34 +0000 Confidence is contagious. People who exhibit confidence in what they are doing & saying are more likely to have others believe and trust in them. What you need to gain confidence in your public presence is feedback not validation. In the history of public speaking nobody has ever improved by being told “that was good.” It is through honest feedback on how you are coming across and how your message is resonating,  that you will gain confidence in your public presence abilities.

A good start is to give yourself small wins. Instead of immediately setting a big goal, try setting a lot of smaller ones. You can either say “I will be a great public speaker” or instead say “I will use my voice to project enthusiasm when I speak” and “I will use the whole room when presenting to showcase my confidence.” These small goals are both definable and can be validated via feedback by a trusted source.

Find a person you trust and ask them to pay attention to your behaviors when you next present. Have them give you two things that you are doing well and two things that you can work on. This can be how you come across or the words that you are using to persuade others. It will be difficult not to focus only on what needs improving but look at the things you are doing well. The behaviors that are working for you are critical to your success. These are bright spots that you can put into the win column and continue to use to your advantage. Do not discard or diminish their importance.

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There is no “I” in Leader Mon, 07 Mar 2016 18:02:06 +0000 Today listen to people speak and count how many times you hear “I” in the conversation. “I think”, “I believe”, “I want.” The use of “I”  undermines your leadership potential.

When crating your messages make them about your listener. When the message is about those you are trying to impact then it has a better chance to be heard and acted upon. People are naturally self invested. They are always more interested in things that affect them. Switching the “I” to “You” makes your message be automatically directed towards the recipient.

Successful leaders know that to affect others, they must get them emotionally invested. Take a few moments to think about who your listeners are, what they are like and what motivates them. When you know whom you are trying to persuade then you can craft the right message towards that specific audience.

There is a big difference between “I want to go on vacation” and “you are in need of much deserved vacation.” Get rid of the “I” and see immediate results.

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The “Shark Tank” Pitch Wed, 07 Jan 2015 17:13:40 +0000 Have you watched Shark Tank? We are addicted to this show in our entrepreneurial family. The premise is that people pitch their business ideas to five top investors who are entrepreneurs themselves.

The most uncomfortable presentations, when people look nervous, lack focus and important information is not conveyed, lead to lost credibility and ultimately lost investment.

It takes three steps to have a successful pitch:

A. You must have a clear, consistent message when pitching an idea, product or business.

B. It is imperative to be in control of your behaviors and come across as a person investors can trust and believe in.

C. Stop talking and listen when questions are asked. Take each question and reinforce your core idea with the answer.

Are you pitching an idea? Contact me at to have an assessment of your messaging and personal brand.

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How to Define a Role Model Fri, 12 Dec 2014 21:28:12 +0000 This week my family and I attended Holiday Heroes, an event by the Wender Weis Foundation  for Children. Their goal is to turn “at risk kids into risk takers” through various sports programs.

Brandi Chastain was given the “Inspiration Award” for her work with young girls. She got up to speak and was the definition of a role model. Brandi was dynamic, funny, eloquent and most of all authentic. She spent time with each girl that came up to speak with her, posing for photos, giving autographs but more than that she gave encouragement and attention to each little person who sought her out.

Having the ability to increase the self esteem of young people is a great gift and one that very few possess.

Role models are rare. Defining who is a role model is difficult. It was unique to see a person who so easily takes on the title and has the charm, talent and affect to pull it off.

How do you define a role model?

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People are your company’s DNA Mon, 27 Oct 2014 18:04:58 +0000 I went to a talk given by the head of HR at a hot tech start up who spoke about their hiring practices. He spoke of how critical it was to hire “epic” employees that make a company a success. This means  not only the ability to do your job well but to have a passion for it. Curiosity is what drives the positive changes within a culture and it is this learning mindset that is a must to align with a creative, ever changing culture of a successful brand.

The culture in a company is not a stagnant museum piece but is a living, breathing, ever changing DNA. Companies grow, visions expand and people need the ability to grow with the brand. The necessity to scale with change and adapt to the growth of a brand is the definition of epic.

Authenticity in a highly collaborative culture is key to engaging the changes of the evolving DNA. Having a feedback culture is a powerful way to ensure authenticity of the people who are the brand. Through balanced, honest feedback you can build the strands within the brand so that all those representing your company are on message.

Hire epic employees but do not assume they will remain epic without a framework build into the projected growth of the company to allow them to retain their passion.

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