entrepreneur – Public Presence Agency – Brand Yourself http://publicpresenceagency.com Art of Building a Unique Brand Around Yourself Mon, 12 Jun 2017 16:23:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 Authentic Leadership http://publicpresenceagency.com/2017/06/authentic-leadership/ http://publicpresenceagency.com/2017/06/authentic-leadership/#respond Mon, 12 Jun 2017 16:11:16 +0000 http://publicpresenceagency.com/?p=146

Authenticity is a critical trait in your public presence because it is what defines a great leader. It is the way you can separate people by those who say what you want to hear vs what they believe. Leaders that are authentic say words with conviction, passion and determination.

Authentic leaders are genuine and are aware of how they affect others. They are able to encourage and support their team because of confidence in themselves.

Authentic leaders are focused on results. They set specific goals with measurable action steps. When you hear an authentic leader speak they make the subject matter about the audience they are trying to influence and not themselves.

Authentic leaders involve their audience with emotion and not only facts. They are concerned with engaging the heart of the group and not just give our facts. They follow a guiding set of empowering principles vs micromanaging. It’s about inspiring others, not talking at them.

Keep in mind that authentic leadership emerges from your life experiences. Use stories from your life as examples to better connect with the people you want to influence. It is leading by example in the form of stories that is most compelling.

  1. Start a story journal. Write down things that have an emotional impact on you. Use the journal as a reference tool for putting together compelling messages. These stories will add to showcasing your authenticity and add memorability to the content you deliver.
  1. Make your next presentation about the audience. Take out the “I” and replace it with a “you” or “we.” Stand out by reframing your message to involve those you are speaking with.
  1. Give accountably to your messages. Leave your audience with a specific action that they can take. Make it something that has a deadline to which you can have follow up.
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Validation http://publicpresenceagency.com/2016/07/validation/ http://publicpresenceagency.com/2016/07/validation/#respond Thu, 21 Jul 2016 15:40:34 +0000 http://publicpresenceagency.com/?p=138 Confidence is contagious. People who exhibit confidence in what they are doing & saying are more likely to have others believe and trust in them. What you need to gain confidence in your public presence is feedback not validation. In the history of public speaking nobody has ever improved by being told “that was good.” It is through honest feedback on how you are coming across and how your message is resonating,  that you will gain confidence in your public presence abilities.

A good start is to give yourself small wins. Instead of immediately setting a big goal, try setting a lot of smaller ones. You can either say “I will be a great public speaker” or instead say “I will use my voice to project enthusiasm when I speak” and “I will use the whole room when presenting to showcase my confidence.” These small goals are both definable and can be validated via feedback by a trusted source.

Find a person you trust and ask them to pay attention to your behaviors when you next present. Have them give you two things that you are doing well and two things that you can work on. This can be how you come across or the words that you are using to persuade others. It will be difficult not to focus only on what needs improving but look at the things you are doing well. The behaviors that are working for you are critical to your success. These are bright spots that you can put into the win column and continue to use to your advantage. Do not discard or diminish their importance.

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There is no “I” in Leader http://publicpresenceagency.com/2016/03/there-is-no-i-in-leader/ http://publicpresenceagency.com/2016/03/there-is-no-i-in-leader/#respond Mon, 07 Mar 2016 18:02:06 +0000 http://publicpresenceagency.com/?p=134 Today listen to people speak and count how many times you hear “I” in the conversation. “I think”, “I believe”, “I want.” The use of “I”  undermines your leadership potential.

When crating your messages make them about your listener. When the message is about those you are trying to impact then it has a better chance to be heard and acted upon. People are naturally self invested. They are always more interested in things that affect them. Switching the “I” to “You” makes your message be automatically directed towards the recipient.

Successful leaders know that to affect others, they must get them emotionally invested. Take a few moments to think about who your listeners are, what they are like and what motivates them. When you know whom you are trying to persuade then you can craft the right message towards that specific audience.

There is a big difference between “I want to go on vacation” and “you are in need of much deserved vacation.” Get rid of the “I” and see immediate results.

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I’m so nervous! http://publicpresenceagency.com/2015/11/im-so-nervous/ http://publicpresenceagency.com/2015/11/im-so-nervous/#respond Tue, 10 Nov 2015 17:15:45 +0000 http://publicpresenceagency.com/?p=130 “I’m nervous” are the two most said words in the history of public speaking. There is a mis-conception that being nervous is a rare occurrence when speaking in front of others. Why would you think you should be comfortable getting up & talking in front of a group of people? There is nothing that is comfortable about public speaking. Congratulations for stepping outside your comfort zone & doing it anyway.

The key is not to let the nervousness take over & show the audience that you are nervous. You could be ready to vomit & run off the stage but the audience does not need to know that. The audience needs to believe you are in complete, confident control of your presentation.

You get up, there is a rush of adrenaline to which your body has a reaction. It is adrenaline that causes butterflies in the stomach or clammy hands. This physical reaction snowballs into you feeling nervous and then acting upon that feeling with throat clearing, hand wringing and deer in the headlights eye contact.

Behaviors are the key to masking any type of nervous habits that you tend to display. The two best behaviors are to 1. breathe & 2. move.

1.You hear “take a breath” often enough for it to sound like a cliche, but breathing helps to calm the adrenaline coursing through your body. Take three deep breaths while clenching and unclenching your fists before you get up. This will move that adrenaline through your body and clear your mind.

2. Move! If you stay rooted in one spot then you will have nothing but to worry over your nervousness. Moving with a purpose towards member of the audience will help quell the flood of adrenaline and make you appear confident by owning your space. Just don’t pace 🙂

For more tips visit www.publicpresenceagency.com

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The “Shark Tank” Pitch http://publicpresenceagency.com/2015/01/the-shark-tank-pitch/ http://publicpresenceagency.com/2015/01/the-shark-tank-pitch/#respond Wed, 07 Jan 2015 17:13:40 +0000 http://publicpresenceagency.com/?p=94 Have you watched Shark Tank? We are addicted to this show in our entrepreneurial family. The premise is that people pitch their business ideas to five top investors who are entrepreneurs themselves.

The most uncomfortable presentations, when people look nervous, lack focus and important information is not conveyed, lead to lost credibility and ultimately lost investment.

It takes three steps to have a successful pitch:

A. You must have a clear, consistent message when pitching an idea, product or business.

B. It is imperative to be in control of your behaviors and come across as a person investors can trust and believe in.

C. Stop talking and listen when questions are asked. Take each question and reinforce your core idea with the answer.

Are you pitching an idea? Contact me at maria@publicpresenceagency.com to have an assessment of your messaging and personal brand.

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