Public Presence Agency – Brand Yourself Art of Building a Unique Brand Around Yourself Mon, 26 Aug 2019 23:24:30 +0000 en-US hourly 1 Don’t Read the Audience Mon, 26 Aug 2019 19:45:23 +0000 People say that they have the skill to read an audience. They can adapt to the room and adjust themselves and their messages accordingly. What if the audience is bored, tired, skeptical or distracted? Accommodating does not help you. In fact this mindset of relinquishing control of an audience can put a speaker at an immediate disadvantage. If you are in front of an audience then you are responsible for their entire experience.

I was running a workshop for 500 people in Las Vegas. The time slot was 1-5pm. The audience dragged themselves into the room after a big buffet lunch in a food coma. In they shuffled to the big conference room, with the fluorescent lighting. I could almost hear the groans as they sat down to “sit through” another presentation as thoughts of that nights entertainment filled their minds. If I had read the audience as low energy and modified my behaviors accordingly then it would have been one room napping within a few minutes. Instead I used behaviors to engage, motivate and energize. Key behaviors to pushing out energy are purposeful movement, gestures and vocal variety. Using those to invigorate the audience was key to waking everyone up and galvanizing them to stay involved. 

If you “read the audience” and accommodate, then you put them in charge of their experience. If you inspire with your energy, and storytelling then you become the influencer.

Keep in mind that any audience is a compilation of people. They are human beings with emotions, attention spans, biases and empathy. We often lump them into a group and forget that we, the speaker, are responsible for their experience. We need to entertain, engage, educate and make it compelling to be remembered.

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Curate Your Personal Brand Thu, 19 Jul 2018 17:16:20 +0000

We are a scroll society. It’s easy to become overwhelmed with the amount of information being presented on the multiple forms of social media people use. We flick through images, headlines, shares and articles daily.

You want people to stop and read what you put out there. You need to get your target audience to stop and read your message. One way is to simplify you message and curate what you post.

Social media is still media, it is a crucial way to get yourself in front of people. Even though you are not in front of your audience, it is still all about the experience you create. If you do not carefully choose to influence through your messaging all you will do is inform, or be scrolled by.

A museum does not put out every piece of art they own. They curate. An exhibit does not accept everyone. They curate. If you re-post or share every piece of content then you will loose your audience. It is not just over posting, it’s overwhelming.

Pick with a brutal eye what you will post. Make sure the content is relevant to your key audience. Add a visual to engage and be memorable. Your online presence is a big part of building your personal brand.

Be the curator of your public presence online.

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Authentic Leadership Mon, 12 Jun 2017 16:11:16 +0000

Authenticity is a critical trait in your public presence because it is what defines a great leader. It is the way you can separate people by those who say what you want to hear vs what they believe. Leaders that are authentic say words with conviction, passion and determination.

Authentic leaders are genuine and are aware of how they affect others. They are able to encourage and support their team because of confidence in themselves.

Authentic leaders are focused on results. They set specific goals with measurable action steps. When you hear an authentic leader speak they make the subject matter about the audience they are trying to influence and not themselves.

Authentic leaders involve their audience with emotion and not only facts. They are concerned with engaging the heart of the group and not just give our facts. They follow a guiding set of empowering principles vs micromanaging. It’s about inspiring others, not talking at them.

Keep in mind that authentic leadership emerges from your life experiences. Use stories from your life as examples to better connect with the people you want to influence. It is leading by example in the form of stories that is most compelling.

  1. Start a story journal. Write down things that have an emotional impact on you. Use the journal as a reference tool for putting together compelling messages. These stories will add to showcasing your authenticity and add memorability to the content you deliver.
  1. Make your next presentation about the audience. Take out the “I” and replace it with a “you” or “we.” Stand out by reframing your message to involve those you are speaking with.
  1. Give accountably to your messages. Leave your audience with a specific action that they can take. Make it something that has a deadline to which you can have follow up.
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Validation Thu, 21 Jul 2016 15:40:34 +0000 Confidence is contagious. People who exhibit confidence in what they are doing & saying are more likely to have others believe and trust in them. What you need to gain confidence in your public presence is feedback not validation. In the history of public speaking nobody has ever improved by being told “that was good.” It is through honest feedback on how you are coming across and how your message is resonating,  that you will gain confidence in your public presence abilities.

A good start is to give yourself small wins. Instead of immediately setting a big goal, try setting a lot of smaller ones. You can either say “I will be a great public speaker” or instead say “I will use my voice to project enthusiasm when I speak” and “I will use the whole room when presenting to showcase my confidence.” These small goals are both definable and can be validated via feedback by a trusted source.

Find a person you trust and ask them to pay attention to your behaviors when you next present. Have them give you two things that you are doing well and two things that you can work on. This can be how you come across or the words that you are using to persuade others. It will be difficult not to focus only on what needs improving but look at the things you are doing well. The behaviors that are working for you are critical to your success. These are bright spots that you can put into the win column and continue to use to your advantage. Do not discard or diminish their importance.

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There is no “I” in Leader Mon, 07 Mar 2016 18:02:06 +0000 Today listen to people speak and count how many times you hear “I” in the conversation. “I think”, “I believe”, “I want.” The use of “I”  undermines your leadership potential.

When crating your messages make them about your listener. When the message is about those you are trying to impact then it has a better chance to be heard and acted upon. People are naturally self invested. They are always more interested in things that affect them. Switching the “I” to “You” makes your message be automatically directed towards the recipient.

Successful leaders know that to affect others, they must get them emotionally invested. Take a few moments to think about who your listeners are, what they are like and what motivates them. When you know whom you are trying to persuade then you can craft the right message towards that specific audience.

There is a big difference between “I want to go on vacation” and “you are in need of much deserved vacation.” Get rid of the “I” and see immediate results.

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I’m so nervous! Tue, 10 Nov 2015 17:15:45 +0000 “I’m nervous” are the two most said words in the history of public speaking. There is a mis-conception that being nervous is a rare occurrence when speaking in front of others. Why would you think you should be comfortable getting up & talking in front of a group of people? There is nothing that is comfortable about public speaking. Congratulations for stepping outside your comfort zone & doing it anyway.

The key is not to let the nervousness take over & show the audience that you are nervous. You could be ready to vomit & run off the stage but the audience does not need to know that. The audience needs to believe you are in complete, confident control of your presentation.

You get up, there is a rush of adrenaline to which your body has a reaction. It is adrenaline that causes butterflies in the stomach or clammy hands. This physical reaction snowballs into you feeling nervous and then acting upon that feeling with throat clearing, hand wringing and deer in the headlights eye contact.

Behaviors are the key to masking any type of nervous habits that you tend to display. The two best behaviors are to 1. breathe & 2. move.

1.You hear “take a breath” often enough for it to sound like a cliche, but breathing helps to calm the adrenaline coursing through your body. Take three deep breaths while clenching and unclenching your fists before you get up. This will move that adrenaline through your body and clear your mind.

2. Move! If you stay rooted in one spot then you will have nothing but to worry over your nervousness. Moving with a purpose towards member of the audience will help quell the flood of adrenaline and make you appear confident by owning your space. Just don’t pace 🙂

For more tips visit

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Listen to Your Eyes Mon, 14 Sep 2015 16:23:05 +0000 When preparing for a presentation words tend to be on the forefront of your mind. ”What am I going to say?” The words are what most consumes time and it is the words that we become tied to. What if what we said mattered less than we think to our audience? what if how we say it is the most important part of a presentation?

In the book “Silent Messages” Prof. Albert Mehrabian explains how the content of our messages counts for 7% of the audiences experience when connected to the verbal and visual of the presenter. If how we say the words counts as 93% of what is remembered of us, then we need to prepare differently.

An inconsistent message can derail your presentation. This is where the words you say do not match the behaviors you exhibit. If you tell someone that you are “excited” to present the quarterly earnings but you say it in a monotone voice with no smile, then what the audience will believe is their eyes & ears.

Behaviors are crucial in how you build your public presence brand. You need to have consistency in how you come across with what you say. There are five major behaviors that affect a presenters brand. They are published and espoused in many books and programs.

eye communication


gestures & facial expressions

vocal projection


Using these five behaviors to show yourself as a confident and credible presenter will give you a strong personal brand. Behaviors will make the words you say matter, and will influence your audience.

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Start Where You Are Mon, 29 Jun 2015 20:27:01 +0000 It does not matter if you are at the beginning of your career or are at the top of your field. It is never to early or too late to become your best self. The skills of having a strong public presence can help you in all areas of your life. It is exhibiting behaviors that make you shine and delivering compelling content that makes people want to take action.

I have worked with kids from the age of 9 to CEO’s of global corporations and the same principles apply to both.Your personal brand is the entire experience you create for people. How you speak, hold yourself, and the memorability of your message are critical in making your best self stand out.

Don’t hesitate because you think the timing is not ideal. Start where you are & begin to be seen exactly how you want to be seen.

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Keep the Main thing the Main thing Mon, 22 Jun 2015 18:23:24 +0000 Don’t loose your audience. Start with the main thing, the core message. Begin all of your communications with the key message and stay on point.

If you remove the supporting evidence, the details and start with the key to the message, be it on e-mail, in a meeting or a presentation, then your audience will be engaged and likely to retain the information presented.

Journalists often use the method of the inverted pyramid and front-load their story, putting the essential and most attention-grabbing elements first. The least important information is left for the bottom. You can do the same when putting messaging together by keeping the main thing the main thing.

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Choice Paralysis Wed, 20 May 2015 17:28:03 +0000 It’s called “choice paralysis” and what occurs is that your brain is working so fast & can go in so many directions that it feels that it just goes blank. It does not go blank. The thing to do is to take a breath & start talking. Just beginning to speak will kick you into gear and then you can find your way to the point you are trying to make.

When put in a stressful situation our instinct as humans is to take flight or stay & fight. Public speaking forces one into staying & fighting. Remember that the audience is not adversarial, they want a dynamic presenter. They are rooting for you to succeed.

Take these three steps before getting up to speak:

1. take two deep breaths to calm yourself

2. squeeze your hands together a few times to move the adrenaline through your body

3. be positive to yourself in your yourself up, not down.

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